With the success of the Spring/Summer 22 collection, LINH DOAN continues to exploit the beauty of ethnic cultures and apply them to the Prefall ’22 collection. From careful research on the dress customs of the women of the Muong, Dao, H’mong, Khmer, Ede ethnic groups combined with the brand’s signature corset technique, LINH DOAN was created delicate products, representing the spirit of a modern woman, but hidden deep in them are stories about the cultural traditions of ethnic groups that designer Linh Doan wants to convey to customers. Especially in the Prefall ’22 collection, LINH DOAN uses most of the raw fabrics, linen and woven fabrics – typical fabrics used by ethnic groups, in order to once again honor cultural values of the ethnic groups in Vietnam.

Art direction & styling: Tuan Anh Nguyen
Photographer: Huy Vu Le
Model: Anh Pham
MUA: Huy Ji Chun
Hair: Milo Mai Loan
Jewelry: Hanoia
Shoes: NOV.MUSE
Assisted & produced by LINH DOAN team